About Us

The SETTING:

In the fall of 2024, I quit my corporate job to fully embrace the life I had always dreamed of—one rooted in flow, awe, and deep appreciation for my choices and surroundings. I committed to living in alignment with my values, prioritizing adventure, flow state, and peak experiences.... So, what next?

I set out to summit volcanoes, surf the coast while sleeping in my Subaru, and chase perfect waves in El Salvador. I also river surfed on the Deschutes, mountain biked the greater PNW, rode snowboards on our Cascade peaks,, and drove an RV around Hokkaido to ride backcountry. Training, eating consciously, and researching forecasts daily, I spent much of my time reflecting on how I can take away as many life lessons as possible and prepare my body to sustain this lifestyle for a lifetime.

The IDEA:

During the adrenal lulls, I wanted a better way to quickly capture, relive, and share the days I had sacrificed so much to earn. I did not want the memories of my best days to be fleeting, nor do i want  to increase my screen time. I just want a simple and easy log book I can page thorough on my own or relive with my partners to help remember my best days, trip after trip, season after season. I know my fellow riders, surfers, and adventurers feel the same—a desire to preserve the experiences that define us and collectively learn from the unforgettable days we chase.

The CREATION.

It all started waiting for tidal changes in El Salvador.... I was getting so many sessions in over the course of my month stay, but they were all blending together. As the seasons were changing in Dec 2024, it transpired to printing snow journals for my first backcountry RV trip in Japan...Then the idea took off. Huddled cold in a powerless RV we quickly found out that telling our own rendition of the day's memories was the best part. It was even better when someone logged about a specific moment or achievement that included another human....And hearing it repeated. Sharing magic in the moment and then preserving it.

We need to harness the power to live more presently, preserve the magic, and inspire those around us to dive deeper into reflection while participating in the sports we love.